Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.

In this comprehensive guide from Envigo's bookshelf, we'll journey through the incredible world of GA4's 30 new metrics. Whether you're a seasoned eCommerce expert or just starting, GA4's wealth of data and insights will undoubtedly elevate your online store's performance. So, let's dive in!

In today's fast-paced business landscape, e-commerce has emerged as a game-changer for small and medium-sized enterprises (SMEs) and start-ups in India. The digital revolution and the increasing internet penetration have opened up a world of opportunities for businesses to thrive online. However, achieving a dominant presence in the Indian e-commerce market requires more than just setting up an online store. It demands a strategic approach to ensure a high Return on Investment (ROI). In this article, we'll explore effective ROI strategies tailored for the Indian market, offering valuable insights to SMEs and start-ups eager to succeed in the world of e-commerce.