Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.

In this comprehensive guide from Envigo's bookshelf, we'll journey through the incredible world of GA4's 30 new metrics. Whether you're a seasoned eCommerce expert or just starting, GA4's wealth of data and insights will undoubtedly elevate your online store's performance. So, let's dive in!

In today's digital age, the business landscape has evolved significantly. Startups and small to medium-sized enterprises (SMEs) are no longer limited to traditional marketing methods. Pay-Per-Click (PPC) advertising has emerged as a powerful tool to reach potential customers and maximize return on investment (ROI). This article will guide you through the world of PPC advertising, offering valuable insights and tips to help startups and SMEs make the most of their advertising budgets.