Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.

In this comprehensive guide from Envigo's bookshelf, we'll journey through the incredible world of GA4's 30 new metrics. Whether you're a seasoned eCommerce expert or just starting, GA4's wealth of data and insights will undoubtedly elevate your online store's performance. So, let's dive in!

In the fast-paced world of business, where competition is fierce, entrepreneurs and small business owners are constantly seeking innovative strategies to maximize their Return on Investment (ROI). In the context of the Indian market, where the digital landscape is rapidly evolving, harnessing the power of social media has become imperative for sustainable growth. This article will delve into the realm of social media mastery, elucidating how it can significantly enhance ROI for businesses in India. Let's embark on this journey to unlock the full potential of digital marketing and marketing strategies in the Indian landscape.