In the ever-evolving landscape of marketing, the quest for effective customer targeting has been a perpetual challenge. With the advent of generative AI, however, businesses are poised to revolutionize their approach to audience engagement and campaign creativity. Generative AI stands as a powerful tool that not only streamlines processes but also unlocks unprecedented insights into consumer behavior, preferences, and trends.

In this blog post, we delve into the symbiotic relationship between generative AI and customer targeting, exploring its implications, applications, and ethical considerations.

Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here:

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Pricing particularly- Price segmentation- the logic of offering different pricing to different customer segments. This is the transcript of our podcast.

In the marketing mix of 4 Ps- product/ pricing/ place/ promotions; this is the P that is least spoken about. Often left to the accountants who determine it keeping an eye on the margin. The P that rules over all other Ps, because your pricing is what gets you money in the bank.

For a young brand, less is always more. I know we have said this before and certain we will continue to stand by this in the future. We have learnt this from our own mistakes and we have learnt this from the success of other young brands.

A young brand starting out with limited resources needs to tell one strong story to the interested customer segment. If the customer experience is positive the story is validated and connect with the brand begins.

GroCurv has worked with over 2000 SMEs since 2019 on various Sales and Marketing projects. These projects give us deep insights on how successful young brands navigate the marketing world, compared to others who just have to struggle a bit longer to gather momentum.

Sharing a few lessons we have learnt.

With the high street real estate becoming expensive and shop shelves crowded, new brands are thinking of innovative channels of distribution to reach consumers. Innovation in distribution strategy is a very strong differentiation. When consumers can think of your brand without the clutter of competition.