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Entries for author "Vipul"

Affordable & accessible health insurance for all: The “Plum” way of e-healthcare!

PlumHQ

In the recent wake of events, people have become more vigilant about their healthcare benefits and insurance. It is no longer something that is advised for middle-aged people who are looking to secure their children’s and their own future. In addition, today's healthcare is beyond physical ailment, it expands to mental and emotional health- and the future generation is looking for the entire package.

Plum has addressed this gap by leveraging technology to provide organizations of all sizes with comprehensive and affordable insurance policies that are tailored to their employees' needs.

Sleepy Owl: The marketing strategy that caffeinated the nation.

Sleepy Owl

Sleepy Owl is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe.

Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

With high-quality and freshly roasted coffee, it set out to be the one-stop ideal coffee that would be easy to get, store and drink- anytime, anywhere. But why enter an industry that didn’t seem to have any space for something new?

Medpho’s smart pill to heal India’s healthcare sector: The story of Medpho

Medpho

Telemedicine has existed in some form or the other for several decades now. Yet, despite the digital transformation in the healthcare industry, most consumers have opted to consult their doctors in person. And then came COVID-19, which had an irrevocable impact on the healthcare system. The concept of telemedicine and teleconsultation began to be embraced with openness and speed. Innovative telemedicine companies stepped up to meet the rising demand from patients for medical services.

Take the case of Noida-based Medpho. They managed to provide 10,000+ tele-consultations, 8,800+ medicine delivery orders, and 500+ outpatient services monthly within 6 months from inception in October 2020

A Simple Marketing Strategy Based on Trust & Compassion: Lend your attention to Indifi

Indifi

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.

The Quest to Digitize Coaching Institutes and Home Tutors: The Standout Strategy of ‘Winuall’

winuall

The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. This meant that there was a need for something that could deliver the same educational experience, albeit in a safe environment.

Here’s where the offerings of Winuall, a B2B ed-tech startup came to the rescue of schools and tuition centers.