Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.

In this comprehensive guide from Envigo's bookshelf, we'll journey through the incredible world of GA4's 30 new metrics. Whether you're a seasoned eCommerce expert or just starting, GA4's wealth of data and insights will undoubtedly elevate your online store's performance. So, let's dive in!

Web accessibility is essential for boosting user empowerment and enhancing your online presence. In today's digital world, creating inclusive online experiences is more than just a marketing responsibility; it's a strategic advantage. By prioritising web accessibility, you can reach a wider audience, improve user satisfaction, and drive business growth. Let's delve into the specifics and discover why web accessibility should be a priority for you, with insights from professionals at Envigo Marketing Agency.

In the fast-paced world of digital marketing, where the competition is fierce, staying ahead of the curve is essential for the success of SMEs and startups in India. With the ever-increasing online presence of businesses, mastering the art of Search Engine Optimization (SEO) is like wielding a magic wand that can propel your brand to the top of India's digital landscape. In this article, we'll explore the intricacies of SEO tailored for Indian businesses, helping you achieve high rankings and a remarkable return on investment (ROI).

Adopting a customer-centric approach is key to a brand’s success in a crowded market. This essentially means understanding your target customers' needs and pain points and creating products that fix those issues. An in-depth understanding of customer pain points allows businesses to come up with more effective solutions, leading to higher customer satisfaction and brand loyalty.

One of the effects of the rapid growth of social media platforms is the emergence of “influencers”. These are individuals who have built a loyal audience and can “influence” (pun intended) their followers to check out brands, participate in trends etc. This has given rise to a new phenomenon called “Influencer Marketing”. It consists of brands collaborating with influencers and using their credibility and influence to promote their brand and/or specific products. While influencer marketing has experienced a significant rise in recent years and transformed the way brands connect with their target audience, Cred has done this in a very unique manner. Let's check out how.