You might not be aware of Discord. Or you may know about it, and you’re wondering what it has to do with marketers. After all, isn’t it for gamers? That was once the case, but not anymore. Discord is a popular online chat platform that is used by millions of people around the world. It is especially popular among GenZ, making it a great opportunity for brand managers to reach a wider audience.

The Advertising Standards Council of India (ASCI) has taken a proactive step to uphold transparency and protect consumers by tightening norms and cautioning social media influencers against misleading endorsements. As an experienced marketer, I believe this move reflects the growing need for accountability and authenticity in the digital space. In light of this development, young celebrities should prioritize integrity, responsibility, and open communication to maintain their credibility and positively impact their followers.

In today's digital age, influencer marketing has emerged as a powerful tool for brands seeking to connect with their target audience in authentic and engaging ways. With the rise of social media platforms, influencer marketing presents a promising opportunity to expand a brand's reach, improve credibility, and drive sales. However, beneath its seemingly promising exterior, lies a complex landscape fraught with pitfalls and challenges that brand managers must navigate carefully. In this article, we will delve into the perils of influencer marketing, offering valuable insights for brand managers seeking to harness its potential while avoiding costly mistakes.

Amazon has become an important sales channel for companies and brands in India. In terms of the number of searches, it is growing rapidly and becoming a preferred destination for Indian online shoppers. The convenience and the prime program is creating strong stickiness with the customers.

A lot of new and upcoming home-grown brands are trying to scale through the online direct-to-consumer (D2C) channel, but at the same time, they cannot ignore Amazon as a sales channel. It is a scalable platform with extensive logistics and comprehensive technology that customers frequently use for product discovery.

Today's rapidly evolving business landscape means that brands need to recognise the immense value provided by adopting a customer-centric approach. This means that enhancing the user experience across various digital touchpoints has become a crucial aspect of brand strategy. To achieve this, creating a user-friendly website or landing page that is easy to navigate has become a vital part of any brand’s marketing strategy.