Market research is increasingly leaning towards building better consumer insight. What is it that they are really looking for? What are the problems they face?

With the high street real estate becoming expensive and shop shelves crowded, new brands are thinking of innovative channels of distribution to reach consumers. Innovation in distribution strategy is a very strong differentiation. When consumers can think of your brand without the clutter of competition.

Finding your voice in the early stages of setting up a business may be one of the best decisions you could make. Branding your product and service early is not only the right thing to do, its possibly the only way to build a business.

An influencer who is promoting a range of products is a good blogger and conversationalist, but loses credibility for me as an expert. And unless you are an expert, how can you influence sceptical Ms. Consumer?

Rumours of Dhoni’s retirement has been doing the rounds for quite a while now. But considering that the legend is still in top form, fans might get to see him play for a little while longer.