As a marketplace helping early stage brands GroCurv sees one question asked again and again.

I want to increase my customer base, how should I best do this?

Often brands look at their own customer acquisition/ retention model and report that about 80% of new customers have lapsed in an 8-10 month period.

Founded in 2016 by school friends, Priyank Vora, Milan Gopani, Hiren Sheta, Mahatva Sheta, Umesh Gajera, and Chetan Kanani. Alpino foods is working hard to create a whole new branded category of consumption.

Avni means Mother Earth. This brand is reinventing the way women experience their menstrual cycles. Their conscious products inspired by modern science and Ayurveda is transforming how women can feel safe, in an environmentally conscious way. https://www.myavni.com/

Started in 2020 by Sujata Pawar and Apurv Agarwal, Avni provides innovative and eco-friendly menstrual care products- sanitary pads, panty liners etc. Washable, reusable and environmentally safe, their products that can be reused upto 100 times.

This theme comes back to us again and again at GroCurv.

Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously.

We interact with young brands everyday. And by God, this country is producing them by the hour. And as we speak with them, and help them in their journey, we all learn lessons that not only guide the evolution of the GroCurv marketplace, but the brand’s own journey.

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Hide Nothing, says the brand. And that’s a bold and refreshing take on the industry.