The Indian beauty industry has really glossed up. In the last decade, there have been many players who are smoothing over the cosmetic experience for Indian women.

SUGAR Cosmetics is one brand that has tasted success ever since it started its journey in 2017.

It has reached the 100-crore revenue mark in just four years. This is something to applaud, considering its transition from online-only to retail mode, as well as the pandemic that thwarted physical sales since March 2020.