How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.
B2B companies, fast growing but smaller in size have often wondered about Linkedin.
In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.
Why we believe in Google Pay Per Click advertising for our business
Firstly, a very quick definition of what Google PPC (Pay per click is all about).
People search for products and services on google.
As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.
Over the past few months, as physical mobility has been impacted, brands have looked online for two important needs:
For many companies, large and small, a strong sales team was the solution to getting products on shop shelves, and communication to the shop walls.
Now as the offline world is restricted, companies and brands are looking for more efficient and effective ways to reach their distribution channels and their consumers.
Water, Water everywhere…..
The most abundant natural resource, consumed by everyone, everyday.
But is branded water really differentiated?
Here are a few brands, that at least on Instagram were able to stand apart.
Not something most water brands manage to do.
In the past decade, continuing advances in technology have ensured that the ‘science’ of marketing has evolved tremendously. With the advent of digital channels and social media, marketing today is measured more precisely than ever before.
So, while an outsider may view digital marketing activities as a hit-or-miss phenomenon, agencies know that this is clearly not the case and that marketing success is quite measurable. The most important metric for digital marketing agencies while measuring the success of a campaign are KPIs, or Key Performance Indicators.