Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here:

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Pricing particularly- Price segmentation- the logic of offering different pricing to different customer segments. This is the transcript of our podcast.

In the marketing mix of 4 Ps- product/ pricing/ place/ promotions; this is the P that is least spoken about. Often left to the accountants who determine it keeping an eye on the margin. The P that rules over all other Ps, because your pricing is what gets you money in the bank.

Extramarks has always believed in using technology to strengthen its own business as it does the consumer experience in education. Extramarks looked at various collaboration and services procurement platforms before selecting GroCurv. With GroCurv’s Platform, the Marketing team of Extramarks will be able to scope projects in 15 minutes and match their unique requirements to the best suppliers around the country. The decision is attributed to GroCurv’s easy-to-use technology, the largest selection of curated agencies, and the accuracy of its matchmaking algorithm. Since 2019, GroCurv has supported over 1500 clients, including large enterprises such as Coca Cola, SSF Plastics, TATA Group, DOLE International and others.

India has a $5 Tn goal for its economy, and much of this development will depend on the millions of SMEs looking for ways to grow even in Covid times.

GroCurv was set up in 2018 as a managed marketplace, helping SMEs find the right service agency partners for sales and marketing, digital marketing, PR and branding, among others. The startup has developed a tech platform that enables clients to create solid project briefs using a dynamic scoping engine, source the best-fit agencies and curated service providers, and access collaboration tools and workflows to negotiate, make contracts and monitor project executions.