Featured Blog GroCurv In Media Videos Webinars Subscribe to Our newsletter
Entries for tag "Marketing Strategy"

How young brands are built- the Avni story.

261406409_682180323148229_1500715425237220674_n

Avni means Mother Earth. This brand is reinventing the way women experience their menstrual cycles. Their conscious products inspired by modern science and Ayurveda is transforming how women can feel safe, in an environmentally conscious way. https://www.myavni.com/

Started in 2020 by Sujata Pawar and Apurv Agarwal, Avni provides innovative and eco-friendly menstrual care products- sanitary pads, panty liners etc. Washable, reusable and environmentally safe, their products that can be reused upto 100 times.

GIVA: Being a jewel in the crown of the modern Indian jewellery buyer

Giva

Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal - gold. On the other hand, are the young urban consumers wagering in favour of the up-and-coming moon metal - silver.

This distinct divide has made evident the fact that the consumer behaviour is making a shift from the classic gold designs to more urban and on-the-go silver options for jewellery. GIVA, a young jewellery brand has found its niche in this space. Sterling silver emerged as a category GIVA decided to foray into. Today, GIVA brand has become a household name for sterling silver jewellery options in India.

Going Nuts About Scaling Up: The Farmley way to empower and grow

farmley

What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich dry fruits and nuts still seem to catch the fancy of the both, the indulgent and the mindful eater.

The Indian dry fruit market is pegged at around 20,000 crores. 95% of this large and growing market is unorganized, inviting avenues for adulteration, bad hygiene and low quality. Noida-based startup Farmley wished to bring some order into this chaotic sector while empowering farmers and providing the customer quality on a platter.

Brand Positioning- your brand's invincibility secret

GroCurv Podcast

Welcome to another episode of Right on Track, from GroCurv.com. GroCurv is a marketplace for marketing services, helping fast growing young brands find and work with the right marketing partner. Through these podcasts, we share with you our learnings from hundreds of projects on the platform, so you can know what has worked well, and what could possibly work for you as well.

This week, we look at the idea of “brand positioning”. What is it and how is works and what’s a good way to start thinking of positioning for your brand.