In a world where likeability and shareability is everything, memes are the cleverest way to forge great connections.

So what exactly is a meme in marketing?

A concept that can be imitated, adapted and shared to creatively express an idea. It can be a picture, a video or a simple typographic representation. But to begin with, a meme needs to be entertaining and reflective of something that’s current. Wittier the meme, greater are its chances of going viral.