In the ever-evolving landscape of digital marketing, content remains king. However, creating compelling content is only half the battle; the other half lies in delivering it strategically to the right audience at the right time. This is where the TOFU-MOFU-BOFU approach comes into play, revolutionizing content marketing strategies and paving the way for more effective audience engagement and conversion.

We all know how referrals are a powerful source of repeat business for marketing agencies. When a happy client recommends us to someone he knows, we are riding on the trust of the relationship the two share. This eases the process of creating trust with the potential client. And so, haven’t some of our best wins have been through referrals?

But sometimes the referral well does dry up. Economic conditions change, or clients themselves don’t have any further introductions to make. Sometime existing projects haven’t gone so well. Much can impact the flow of leads for marketing agencies; especially the referral flow.

GroCurv, a sales and marketing services marketplace, is in the “stranger winning high value business from strangers business".

So you're building your sales team. Hiring, training, monitoring, mentoring, evaluating…these are words that will quickly fill your days and nights.

Firstly, congratulations. Because it means you are scaling- you have a product market fit and now growing customers to grow revenue. Great place to be in .

Now, If you’ve handled a sales team before, this is good fun. Meeting candidates, hearing their sales stories, evaluating their fit to the company, assigning roles and responsibilities, compensation discussions, incentives, team building, culture. Wow, its great fun.

In the previous blogs, we discussed Capital and Proper Dimensioning. In this blog, lets discuss Product Story.

A product story has two parts. The story that is told to get the product on the shelf. The Sell-in Story. And the story that is told to get the product of the shelf. The Sell Out story...

For an offline sales system, dimensioning helps us look at how much resource we are allocating to the distribution task and what is the return on this investment for this resource.