How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.

Over the past few weeks, more and more SMEs are making the transition from offline and online. There is wide spread understanding that the post Covid world will change the way businesses meet and interact with customers- both B2C and B2B.

Consumers will enter the offline world for transactions out of necessity. Be it malls/ cinemas/ eateries or retail shops. Hence engaging customers at both ends of the funnel- the top and the bottom, will no longer happen at the Point of Sale as in the past.

Hence, the overall interest in learning about digital marketing