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Entries for tag "brand story"

How Young Brands Grow: The Skippi Ice Pop's Story

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If there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. These positive memories are what nostalgia marketing banks on to create a strong connection between the brand and the target audience, thus leading to a higher chance of a deeper engagement with the brand.

The Power of Storytelling in Brand Marketing: How Mama Earth is Leveraging it for Success

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In a world where consumers are constantly bombarded with a seemingly endless stream of content and distractions, capturing and retaining their attention is an increasingly daunting challenge for brands. With attention spans on the decline, it's crucial for businesses to develop innovative strategies to connect with their target audience and cut through the noise of online media.

How young brands are built- the Avni story.

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Avni means Mother Earth. This brand is reinventing the way women experience their menstrual cycles. Their conscious products inspired by modern science and Ayurveda is transforming how women can feel safe, in an environmentally conscious way. https://www.myavni.com/

Started in 2020 by Sujata Pawar and Apurv Agarwal, Avni provides innovative and eco-friendly menstrual care products- sanitary pads, panty liners etc. Washable, reusable and environmentally safe, their products that can be reused upto 100 times.