In today's fast-paced world, when content is devoured at an unprecedented pace and attention spans are shrinking, brand managers are confronted with the impending problem of coming up with original content that typically emerging brands face. This conundrum frequently results in the development of redundant or low-engagement content across channels. The silver lining, however, is a transformational concept called the "Creativity Faucet Concept," which can potentially redefine the way businesses approach content development and interaction.

Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter.

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Content Marketing- What it is, how it benefits your brand, how to think about it, how to go about it.

Nurturing a B2B startup is quite different from one that speaks to consumers directly. Lead generation, therefore, needs a definite thought process and structured action. While referrals and recommendations from well-wishers, ex colleagues and ex-customers provide the ignition fuel for your business, you may need to add some more fuel to keep your lead generation engine chugging. Here are a few methods that are known to work

Before we knew “digital marketing” or “social media”, we knew Facebook. A handheld phone had a whole-new meaning ever since each of us created our Facebook profiles. It became that magical place where we could show off our life’s details, share our feelings and opinions. Most importantly, it made us connect and create amazing networks with people important to us.

For the regular user, these people meant friends and family. Under the current though, was the Facebook user who wanted to connect beyond – build a following so as to promote work and gain recognition. Around the world, digi-savvy lifestyle and food creators began publishing exciting content that engaged Facebook users with their sheer visuals – as pics and videos. Digital marketing agencies deems these as the “founding fathers” of digital creators, so to say.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.