In the previous blogs, we discussed Capital and Proper Dimensioning. In this blog, lets discuss Product Story.

A product story has two parts. The story that is told to get the product on the shelf. The Sell-in Story. And the story that is told to get the product of the shelf. The Sell Out story...

For an offline sales system, dimensioning helps us look at how much resource we are allocating to the distribution task and what is the return on this investment for this resource.

Sales and Distribution is a process, starting with sound distribution principles leading to the right Sales. Sales is an output. The distribution effort is the input. If you get the distribution effort right, sales will follow. Read on.....

With the high street real estate becoming expensive and shop shelves crowded, new brands are thinking of innovative channels of distribution to reach consumers. Innovation in distribution strategy is a very strong differentiation. When consumers can think of your brand without the clutter of competition.

Sales and Marketing however is fluid and both topical and tactical. GroCurv experts in Sales and Marketing have over 500 years of companied experience across B2C and B2B domains.