PR is short for "public relations"- and this refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public dialogue.

PR is about helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements.

At an early stage, while brands are looking for social media agencies, or performance marketing or PR, or influencers; it all comes down to helping the brand scale.

And scale, to us has a simple definition:

Scale of Growth = Speed of growth* Standardisation of activities * Cost.

How can we create standardisation at speed, and the lowest cost in order for a brand to set up channels of acquisition across the country, and indeed, across the globe.

While all brands need to optimise the cost of growth, and young brands often have limited budgets in which to validate their growth potential; the more successful young brands we have seen don’t treat growth as the final objective. What they are looking for is a partner who can demystify growth. Who can work with them to understand the key levers of growth. And how to continuously develop their usage of those levers. This is the fundamental ask growth teams do not deviate from.

Extramarks has always believed in using technology to strengthen its own business as it does the consumer experience in education. Extramarks looked at various collaboration and services procurement platforms before selecting GroCurv. With GroCurv’s Platform, the Marketing team of Extramarks will be able to scope projects in 15 minutes and match their unique requirements to the best suppliers around the country. The decision is attributed to GroCurv’s easy-to-use technology, the largest selection of curated agencies, and the accuracy of its matchmaking algorithm. Since 2019, GroCurv has supported over 1500 clients, including large enterprises such as Coca Cola, SSF Plastics, TATA Group, DOLE International and others.

How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.