What exactly is ‘in-housing’? It’s putting together your own brand messaging, creating ads and basically doing yourself what you might otherwise have an agency come in to do.

There are many brands today who have either fully or partially created campaigns in-house. But does it really help?

Brands are always vying for attention through advertisements – the race is tough with limited attention span of consumers and expensive media tearing brands apart. The need, therefore, is to be incisive in one’s approach when it comes to key messages of the brand.

Launching a new product no matter the category requires insight into consumer patterns, competition, promotion trends and new media. Having an expert PR and marketing team can save you plenty of effort and help you get the advantage you need.

GroCurv is making it easier for every MSME to find the right expert complete with bespoke solutions and rapid execution. From small pilots worth INR 3-4 lakh up to large project execution totalling several crores, the GroCurv team has delivered, consistently.

Brands seem to have taken this whole 'purpose' thing too far. Every brand wants to stand for something noble. I don't mean on the CSR front. I mean specifically on the advertising side of things. What do you think has lead to this wave? Is it a good trend? Or is there some such thing as too much brand purpose?