Slurrp Farm was founded by two mothers with the goal of providing healthy, tasty and natural food to children all around the world. They were running out of tasty and truly healthy ways of feeding their children as parents. They discovered that other young parents shared their angst with a lack of nutritional alternatives for their toddlers that they could trust. Shauravi Malik and Meghana Narayan co-founded Slurrp Farm to fill this gap in the baby foods segment.

They began this venture with all their heart and recreated old recipes of their grandmothers that they could fondly recall. They wore their culinary hats and created tasty and healthy products that parents could trust and toddlers would love.

What began as a kitchen experiment has grown into a beloved children's food brand! It is now available on various leading online platforms and stores across India and the UAE. With recipes that focus on nutrition, the social media strategy of Slurrp Farm was focused on sharing content that reassures and inspires parents, especially young mothers.

The Axe Effect.

Gillette: The best a man can get.

Old Spice- The mark of a man.

Nike- Just do it.

Amul- The taste of India

Each time you hear these brands being called out, you associate it with a promise it has made to you. A promise that is so distinct and so deeply entrenched that Wilkinson can never quite convince you that its blade and shaving systems are the best you can have.

A Reebok has forever been chasing Nike.

An Axe stands out for its audacious claim of how it makes women behave when they smell the fragrance.

So how did these brands get there? How did they get so intimately attached to their consumers that they build a lifelong association.

For Indian consumers, popcorn is a simple, easily available snack costing as little as Rs. 20. Streetside vendors sell small packs of buttery popcorn, while grocery stores stock up instant and microwave-friendly versions with typical Indianized flavors. For many years, the Indian market was not accustomed to the concept of gourmet popcorn. This was until 2013, when two childhood friends, Chirag Gupta and Ankur Gupta, decided to transform a humble snack into a gourmet popcorn brand – 4700BC.

Starting from a single kiosk in Delhi to its presence in over 9 countries through an omnichannel presence, the brand has grabbed the opportunity in this space. A recently published report revealed that the popcorn market is anticipated to grow by more than 11 percent CAGR in the next 5 years in Asia.

While all brands need to optimise the cost of growth, and young brands often have limited budgets in which to validate their growth potential; the more successful young brands we have seen don’t treat growth as the final objective. What they are looking for is a partner who can demystify growth. Who can work with them to understand the key levers of growth. And how to continuously develop their usage of those levers. This is the fundamental ask growth teams do not deviate from.

Albeit slowly, the education sector is making headway with the advent of technology. From distance learning to online classes and guides, India’s EdTech industry has a variety of offerings for one and all. The long-established roadblocks in the education sector are fading away – thanks to the easy access to information and knowledge brought about by the internet along with EdTech programs and applications! Interestingly, the EdTech industry is at a point of inflection, with venture capitalists pouring funds and brands thriving remarkably well. Among others, Extramarks has demonstrated exemplary growth.