Finding your voice in the early stages of setting up a business may be one of the best decisions you could make. Branding your product and service early is not only the right thing to do, its possibly the only way to build a business.

An influencer who is promoting a range of products is a good blogger and conversationalist, but loses credibility for me as an expert. And unless you are an expert, how can you influence sceptical Ms. Consumer?

How can a company find the best service provider for its solution? How does it navigate the many variables in such a decision, to build the trust necessary to reach the most optimal solution?

If your brand feeds into one of the 7 sins, you win.

Uber as a premium cab service? Facebook started as a site to compare college women? It was a late entrant, behind Friendster and My Space and others. Yet it succeeded.

In a world where likeability and shareability is everything, memes are the cleverest way to forge great connections.

So what exactly is a meme in marketing?

A concept that can be imitated, adapted and shared to creatively express an idea. It can be a picture, a video or a simple typographic representation. But to begin with, a meme needs to be entertaining and reflective of something that’s current. Wittier the meme, greater are its chances of going viral.