Avni means Mother Earth. This brand is reinventing the way women experience their menstrual cycles. Their conscious products inspired by modern science and Ayurveda is transforming how women can feel safe, in an environmentally conscious way. https://www.myavni.com/

Started in 2020 by Sujata Pawar and Apurv Agarwal, Avni provides innovative and eco-friendly menstrual care products- sanitary pads, panty liners etc. Washable, reusable and environmentally safe, their products that can be reused upto 100 times.

This theme comes back to us again and again at GroCurv.

Young brands wanting to grow fast. Yet, they face some amazing and unique challenges that more mature brands have overcome, mostly serendipitously.

We interact with young brands everyday. And by God, this country is producing them by the hour. And as we speak with them, and help them in their journey, we all learn lessons that not only guide the evolution of the GroCurv marketplace, but the brand’s own journey.

Today, the very mention of “fine jewellery”, creates a divide between the consumers of the Indian jewellery industry. On the one hand are the traditional classic consumers who turn toward the coveted yellow metal - gold. On the other hand, are the young urban consumers wagering in favour of the up-and-coming moon metal - silver.

This distinct divide has made evident the fact that the consumer behaviour is making a shift from the classic gold designs to more urban and on-the-go silver options for jewellery. GIVA, a young jewellery brand has found its niche in this space. Sterling silver emerged as a category GIVA decided to foray into. Today, GIVA brand has become a household name for sterling silver jewellery options in India.

Challenging the status quo of India’s traditional approach to matchmaking, Truly Madly was launched in 2014, an online dating mobile app aimed at helping Indians (between 18-35 years of age) seeking love. Founded by Sachin Bhatia, Hitesh Dhingra and Rahul Kumar, the App addressed the need for finding dating partners based on trust and authenticity, apart from matching interests and personality traits. In order to verify the profiles, the team of Truly Madly uses ID proof, social media profiles and the employment records. This App struck cupid with its audience by way of its verified profiles - one of the major reasons why Indians looking for love have accepted Truly Madly.

PR is short for "public relations"- and this refers to the strategic communication from an organization to the public to maintain or cultivate public image and/or respond to public dialogue.

PR is about helping a business or individual cultivate a positive reputation through various unpaid or earned channels and formats, including press, social media, and in-person engagements.