What links festivities, healthy snacking and taste? Whether present in a decadent barfi, a Diwali gift box or a post workout chikki, dry fruits and nuts are loved and desired across the board. In an age where rice and butter toast are being replaced by quinoa and avocado toast, nutrient-rich dry fruits and nuts still seem to catch the fancy of the both, the indulgent and the mindful eater.

The Indian dry fruit market is pegged at around 20,000 crores. 95% of this large and growing market is unorganized, inviting avenues for adulteration, bad hygiene and low quality. Noida-based startup Farmley wished to bring some order into this chaotic sector while empowering farmers and providing the customer quality on a platter.

Making sweat more enjoyable: How Zymrat revolutionised premium athleisure wear in India

If clothes maketh a man, then athleisure apparel maketh the fitness-conscious man. Over the course of the pandemic, the world switched to home workouts that were often followed by online meetings. People craved to slip into apparel that was sturdy enough for exercise, yet comfortable and stylish enough to be worn over the course of other activities. Athleisure made a boom into the apparel industry and if numbers are to be believed, then it's here to stay.

While the retail fashion industry took a hit during Covid 19, activewear continued to plough through sales and is predicted to grow by US$ 80.74 billion during 2020-2024. The figures closer to home tell a similar story. Analysts have pinned the Indian athleisure market at 54000 crores and steadily, this segment is blending trend and innovation to provide customers with a wow workout experience. One such brand that has made its mark in this realm, is Zymrat.

At an early stage, while brands are looking for social media agencies, or performance marketing or PR, or influencers; it all comes down to helping the brand scale.

And scale, to us has a simple definition:

Scale of Growth = Speed of growth* Standardisation of activities * Cost.

How can we create standardisation at speed, and the lowest cost in order for a brand to set up channels of acquisition across the country, and indeed, across the globe.

Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter.

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Content Marketing- What it is, how it benefits your brand, how to think about it, how to go about it.

"Everything is a chemical – water is a chemical – therefore, chemical-free products don’t exist."

We wanted to address this issue of lack of transparency through a range of products that are straightforward, honest and do what they claim to do. No unnecessary marketing fluff. And this is how Minimalist was born.

Hide Nothing, says the brand. And that’s a bold and refreshing take on the industry.