Welcome to GroCurv’s podcast on customer acquisition, called Right On Track. The discipline of focusing on the few things that matter. You can find the link to the podcast here:

As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv.com and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

“the switch fix is a plant-based clean and conscious personal care brand for young urbans”, says their website.

A personal care brand that is deeply rooted into the concept of planet care. What is interesting about the brand is that the call out to being environmentally cautious is very clear, very strong and very focused.

Welcome to GroCurv’s podcast Right On Track where this week we discuss market research and your brand. As a marketplace for marketing services, GC enables young and fast growing brands to meet and work with the right agency partners.

In this series, we share learnings from hundreds of brands that have used GroCurv and its partner agencies to grow fast, profitably. Allowing you all to learn lessons on how to make the most of your marketing investment.

This week, we focus on Market Research- What is market research and why is it so important for your brand? Why do we use it and how should we go about it?

We are fascinated by how technology and capital, are bringing transformation into every aspect of life. Last week we wrote about SleepyCat and how they were bringing innovation to the mattress.

Mokobara, is now bringing change to bags, backpacks and totes…. Allowing you to move with pinache and style.

Welcome to another episode of Right on Track, from GroCurv.com. GroCurv is a marketplace for marketing services, helping fast growing young brands find and work with the right marketing partner. Through these podcasts, we share with you our learnings from hundreds of projects on the platform, so you can know what has worked well, and what could possibly work for you as well.

This week, we look at the idea of “brand positioning”. What is it and how is works and what’s a good way to start thinking of positioning for your brand.