Young brands and companies are in a hurry to get noticed. PR is definitely one good tool to bring your brand into daily conversation. However there is a difference between PR or a short burst of activity and mentions in popular mediums (press/ TV/ radio). Sometime a young brand asks for PR measured by “How many mentions will I get in 30 days?”

Notice the word relations in public relations. Relationships are not built in short time frames. Often the most valuable and cherished associations built on trust authenticity and respect take months if not years to build.

Building brands is a patient long term process. Temptation to grow revenues quickly often comes in the way of building a brand. A BRAND is a core promise to a core defined target audience.

Stay Small till you have found a target audience that can be expanded. Then go behind that.

Companies come to the Grocurv platform looking for advertising and marketing agencies and one of the questions they ask is “What difference does an agency make? “

Over the past two years we have seen many clients engaged with agencies successfully and the big impact areas are what we discuss in this blog. Specifically we are dealing with an organic engagement in this blog.

What that means is that agency partner is creating content on your behalf on social media without spending money to push that content before a wider audience. You rely on the quality of content to give you reach in social media.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

Companies, fast growing but smaller in size have often wondered about Linkedin.

• How do we start?
• How much?
• What kind of content?

This week, we are looking at mCaffeine. mCaffeine’s founders, Vikas Lachhwani and Tarun Sharma started the company in 2016. The choice of Coffee as the key ingredient came about because while researching extracts, they found online literature which stated that caffeine is very nourishing for the skin. And from then, the team has never looked back.

How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.