The Oxygen that Start-Ups need is called TRUST.
- Dec. 23, 2019
Trust is cultural, contextual…but always critical. No transactions happen without TRUST.
Consumer trust in your brand used to come by consistency of product delivery, built over years and years. A century of performance. Think Coke, Pepsi, Unilever.
But what brands took decades, some like Airbnb, Uber, Google are doing in years. How?