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Entries for tag "marketing communication"

How Young Brands Grow: The Skippi Ice Pop's Story

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If there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. These positive memories are what nostalgia marketing banks on to create a strong connection between the brand and the target audience, thus leading to a higher chance of a deeper engagement with the brand.

Unlocking Success: How Bewakoof.com Nailed Customer Targeting for Building a Strong Brand!

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In the world of digital marketing, while it is an effective means to connect with customers, it’s crucial to recognize that your budget may not stretch to reach the entire online population. This highlights the significance of precisely defining your target audience and strategizing your marketing campaign accordingly.

The Power of Storytelling in Brand Marketing: How Mama Earth is Leveraging it for Success

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In a world where consumers are constantly bombarded with a seemingly endless stream of content and distractions, capturing and retaining their attention is an increasingly daunting challenge for brands. With attention spans on the decline, it's crucial for businesses to develop innovative strategies to connect with their target audience and cut through the noise of online media.

How Young Brands Grow: The Good Bug Story

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The probiotics story is a young one in our country.

The India probiotics market reached a value of INR 2.6 Billion in 2021 and Looking forward the MARC Group expects the market to reach INR 7.7 Billion by 2027, exhibiting a growth rate (CAGR) of 20.50% during 2022-2027.

What is also not common knowledge is how our gut works and the role probiotics play in ensuring a healthy body and mind. Our gut, contains bacteria that are designed to do activities the body by itself cannot.