Imagine you've launched your eCommerce website, filled it with fantastic products, and invested in marketing campaigns. But there's one crucial ingredient missing—the power to understand your customers, their behaviours, and what makes them click that "Buy Now" button. Enter Google Analytics 4 (GA4), changing the way we analyse eCommerce data.

In this comprehensive guide from Envigo's bookshelf, we'll journey through the incredible world of GA4's 30 new metrics. Whether you're a seasoned eCommerce expert or just starting, GA4's wealth of data and insights will undoubtedly elevate your online store's performance. So, let's dive in!

In today's digital age, the business landscape has evolved significantly. Startups and small to medium-sized enterprises (SMEs) are no longer limited to traditional marketing methods. Pay-Per-Click (PPC) advertising has emerged as a powerful tool to reach potential customers and maximize return on investment (ROI). This article will guide you through the world of PPC advertising, offering valuable insights and tips to help startups and SMEs make the most of their advertising budgets.

If you don’t crawl, you will never learn to walk the Digital Marketing walk.

As the GroCurv marketplace succeeds in bringing more clients and agencies together in the pursuit of growth, we are learning about how to make the engagements more successful and fruitful. Here are some guidelines that young brands have found useful to keep in mind while engaging with their agencies.

Why we believe in Google Pay Per Click advertising for our business

Firstly, a very quick definition of what Google PPC (Pay per click is all about).

People search for products and services on google.

As a seller, you have the option to advertise your website when such a search happens. When a prospective customer then sees your advertisement on the search page and clicks to reach your webpage, you pay google some money.

High levels of internet penetration in India and evolving consumer behavior exhibited through social media are two important reasons why marketers must walk down the digital route.

While by no means “Cheap”, digital marketing is more accessiblethan any other medium today and that is a reason why we believe launching brands requires a very clear digital approach.

A clear marketing strategy with well defined objectives, in conjunction with a good digital marketing agency have seen clients get results