“In the digital world, you can gather data faster and for any new brand, selling online is a great way to get testimony about the product's quality.” - Vikas Co-founder, mCaffeine.
Not a fancy brand name, commercials, influencers. Just plain Coffee.

Started in 2016, mCaffeine is surely one of the most prominent personal care brands in the market today. Sharp focus on the key ingredient coupled with a pure online presence, has given this 4 year old brand immense status and stickiness in its target group.

As an online only brand, we expected our social listening on the brand to throw up some valuable nuggets. And we were not disappointed.

An essential part of your journey will also be deciding on your brand name. One of the most common challenges many startups face in the beginning is how to create a brand name that stands out.

We live in such a competitive world. So you might think that all the good names have been taken. But don’t worry. If you’re still trying to figure the name out, let’s think of some ways we can come up with one!

Here are some ideas you can use to brainstorm.

Frederick the Great used all the usual marketing tools: Reverse psychology, perceived scarcity, and an aura of mystery. He appealed to people’s curiosity, their courage, and a desire to be part of a larger group.

Frederick used these tools for the benefit of his people rather than his own at their expense. This is the true purpose of marketing: When there’s a new, truly better path available, it’s your duty to lead people to it.

Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.

According to Evergage, 88% of marketers say their customers expect an experience that’s personalised to them.

But, how big is the gap between expectation and reality when it comes to executing these highly individualised experiences? If personalisation is the utopia — how do we bridge the gap between one-size-fits-all marketing and truly bespoke, one-to-one experiences?

Over the past few weeks, its been a delight to see the number of companies coming to our platform in search of digital marketing assistance. Companies old and new, across industries are seeing the emergence of a world where they will be forced to allocate some resources to building an online persona and developing a sales funnel online.

While speaking to these entrepreneurs, we discovered a set of concerns that were almost universal. And here we attempt to answer them in a practical manner so you feel more confident and comfortable about taking the next steps.