Digital age has completely reshaped our relationships is known. But though technology is taking over our lives and there is a worldwide buzz about how detrimental it is to building solid interpersonal relationships, there is also a discussion on the side about how it can help strengthen ties between members of a family, if used well.

Let’s try and understand the underpinnings of a poll - an exit poll/opinion poll/a brand dipstick and why as marketers and brand custodians, we must take them with a pinch of salt.

How can a company find the best service provider for its solution? How does it navigate the many variables in such a decision, to build the trust necessary to reach the most optimal solution?

If your brand feeds into one of the 7 sins, you win.

Uber as a premium cab service? Facebook started as a site to compare college women? It was a late entrant, behind Friendster and My Space and others. Yet it succeeded.

In a world where likeability and shareability is everything, memes are the cleverest way to forge great connections.

So what exactly is a meme in marketing?

A concept that can be imitated, adapted and shared to creatively express an idea. It can be a picture, a video or a simple typographic representation. But to begin with, a meme needs to be entertaining and reflective of something that’s current. Wittier the meme, greater are its chances of going viral.