Sales and Marketing however is fluid and both topical and tactical. GroCurv experts in Sales and Marketing have over 500 years of companied experience across B2C and B2B domains.

A young brand presented in an offline store is like a sapling. Given light and oxygen, it will grow. Cramped with 50 other brands, its chances of reaching a consumer are low. Alternate channels of distribution are a ‘nursery’ giving your young brand the space it needs to catch the consumer’s eye.

Using technology and expert intelligence GroCurv allows you to see a comprehensive view of the service provider before you make a selection.

What is the value of a brand to us? A brand is in our view a symbol- a message that guides us in our choices. A brand says to us, “Hello there! we know the world is complex, lots of information, so many choices.

A new brand without any ‘parent brand’ lineage to carry it to shelves, should take advantage of the consolidation in retail trade to maximize sales to large standalone and modern trade outlets. This is one way to overcome distribution costs and challenges often faced by young brands.