Sales and Marketing however is fluid and both topical and tactical. GroCurv experts in Sales and Marketing have over 500 years of companied experience across B2C and B2B domains.

Using technology and expert intelligence GroCurv allows you to see a comprehensive view of the service provider before you make a selection.

A new brand without any ‘parent brand’ lineage to carry it to shelves, should take advantage of the consolidation in retail trade to maximize sales to large standalone and modern trade outlets. This is one way to overcome distribution costs and challenges often faced by young brands.

This has always been technology’s story. From radio, to TV, to cable and satellite TV. Technologies came, became cheaper and penetrated into less affluent India. Continuously bridging segments, and creating larger homogenised audiences.

Growth is great, but lacking structure, it becomes an epidemic with totally unintended and often unfortunate consequences.

But this question of growth versus process does come up ever so often, especially when we speak with early stage companies. We think its because people confuse processes with bureaucracy.