How should a young company that is starting on social media, use and exploit digital marketing? We ask ourselves this question in response to the uncertainty we see when young companies begin their journey on digital marketing.

As a platform for working with marketing agencies, our clients are mostly Small and Medium enterprises looking to grow quickly. And uncertain about the whole field of marketing, let along digital marketing.

As a Marketplace for marketing agencies, we find a large variety of clients coming to the platform. Digital marketing is one of the key service lines today and clients are often taking their first steps in this realm. They are filled with uncertainty on the process, on the costs, on the results.

Of course, a key question the algorithm asks clients is about the budget they have in mind in order to find the right agency match. Many are awkward to talk about it and often respond with “don’t know” or “please advise”.

While we focused on B2C brands on Linkedin last week ( Sugar Cosmetics and Pee Safe ), this week we look at how B2B brands are doing this, with an the example of Greenhouse Inc., a software that helps the recruitment industry.

With 28k followers, it has a very vibrant Linkedin page highlighting the power of good, and diverse content in engaging customers and employees.

Greenhouse software mixes company news, influencers, thought articles and employee highlights to build itself as a vibrant thought leader in the industry, and a great place to work.

Continuing our focus on building your brands social media presence on Linkedin (See: Sugar Cosmetics and Pee Safe ) , this week we look at how a legacy but resurgent brand in the B2B and B2C is doing this, with the example of Orient Bell Tiles.

A challenger in the market dominated by Kajaria, Somnay and H&R Johnson, OBL is using social media intelligently to build a share of voice larger than its relative market share.

How to use various social media platforms has been an interesting question asked on the GroCurv marketplace often.

In responding to these questions, we decided to look at how brands (SME) are using Linkedin and what are the good success stories out there. B2C as well as B2B.

This week, we are looking at Sugar Cosmetics. Sugar Cosmetics was founded in 2012 by Indian Institute of Management-Ahmedabad graduates Kaushik Mukherjee and Vineeta Singh, as an online brand for women's cosmetics.