Campaign spends by brands are the biggest at this time and its interesting to look at how brands want to integrate themselves into their consumer’s psyche at this time. According to moneycontrol, festive advertising will grow 20% to Rs. 20,000 Crore in 2019. So lets see how this is being spent.

What exactly is ‘in-housing’? It’s putting together your own brand messaging, creating ads and basically doing yourself what you might otherwise have an agency come in to do.

There are many brands today who have either fully or partially created campaigns in-house. But does it really help?

When you find an idea that not only sells but can also make you smile, you want to do complete justice to it. This is why it is so important to have a skilled team on your side. At GroCurv, playing with ideas is serious work, the planning is detailed and therefore the execution is effortless.

Brands are always vying for attention through advertisements – the race is tough with limited attention span of consumers and expensive media tearing brands apart. The need, therefore, is to be incisive in one’s approach when it comes to key messages of the brand.

The World Cup advertisement slots should have been a long-term strategy that contribute to the brand’s identity; helps stay top-of-mind of customers and associate emotionally charged events (such as the World Cup) with powerful services.