In the dynamic landscape of digital marketing, B2B procurement has undergone a significant transformation in recent years. As businesses strive to stay ahead in the competitive market, the way they procure marketing services has evolved, thanks to the integration of technology and innovative platforms like GroCurv.com, India's first marketplace for marketing services. In this blog, we will explore the key trends and innovations that have shaped the evolution of B2B procurement for marketing.

Nurturing a B2B startup is quite different from one that speaks to consumers directly. Lead generation, therefore, needs a definite thought process and structured action. While referrals and recommendations from well-wishers, ex colleagues and ex-customers provide the ignition fuel for your business, you may need to add some more fuel to keep your lead generation engine chugging. Here are a few methods that are known to work

Emerging as one of the most impactful social media platforms, LinkedIn has become the most relevant channel for B2B marketers and brands. Organizations have recognized its effectiveness to create engagement in the professional space. They now look at LinkedIn marketing as the go-to for their products, policies and personnel.

These top-5 benefits of LinkedIn in 2021 can help your company stay impactful on this platform.

When digital marketing reared it mega-byte head, every brand knew it had to leverage this for boosted visibility and sales. With Facebook and Instagram taking the lead with for B2C digital marketing, LinkedIn became the place of play for B2B networking. What is posted to engage the consumer on B2C platforms, is given a more professional avatar on the latter. The business face of a brand builds itself on LinkedIn to establish brand image, professional reputation and prospective clients and employees.

How then does a startup manage to create a leading brand position on LinkedIn? What is its digital marketing strategy so that it creates a noise as well as the echo?

Many brands still use ‘recognise me’ personalisation, which actually harms commercial outcomes, rather than the more valuable ‘help me’ form.

According to Evergage, 88% of marketers say their customers expect an experience that’s personalised to them.

But, how big is the gap between expectation and reality when it comes to executing these highly individualised experiences? If personalisation is the utopia — how do we bridge the gap between one-size-fits-all marketing and truly bespoke, one-to-one experiences?