In the ever-evolving landscape of digital marketing, Direct-to-Consumer (D2C) brands in India face the constant challenge of staying relevant and engaging on various social media channels. To maintain a strong online presence and stand out from the competition, it's essential to update and refresh your content strategy regularly.

This article, we will delve into the crucial aspects of content updating for D2C brands in India and discuss which pieces of content deserve your immediate attention.

In today's fast-paced business landscape, e-commerce has emerged as a game-changer for small and medium-sized enterprises (SMEs) and start-ups in India. The digital revolution and the increasing internet penetration have opened up a world of opportunities for businesses to thrive online. However, achieving a dominant presence in the Indian e-commerce market requires more than just setting up an online store. It demands a strategic approach to ensure a high Return on Investment (ROI). In this article, we'll explore effective ROI strategies tailored for the Indian market, offering valuable insights to SMEs and start-ups eager to succeed in the world of e-commerce.

Many people dream about living in the lap of nature and eating fresh produce off the farm, as opposed to fast-paced urban lives. While this seems alluring to many, only few take the plunge. Prashant Parameswaran, the MD, and CEO of ‘Soulfull’ is one among those.

Having witnessed the involvement of his forefathers in the Green Revolution, agriculture was always a subject of interest and importance to Prashant. After working on data integration systems for top retail chains in the US, he decided to quit his job to pursue his passion – adding value in the scene of Indian agriculture.

In recent years, the growing affluent and socially conscious members of our society have initiated a shift towards sustainable living. The environmental impact of human consumption habits is becoming clear to all and some people are making a change at an individual level. Various surveys suggest that almost 40% of the population is suggesting that they intend to embrace more sustainable behavior. Among the top measures people are taking actively include reducing household energy consumption, buying locally produced goods, and adopting recycling and composting. The surge in commitment to sustainability has encouraged brands to stand up for causes and do their bit for the consumers, community, and the environment.

In fact, the new-age consumers: GenZ and millennials, prefer to engage with brands that invest in building a community and deeply care about health and environment. And as the habit of conscious consumption increases, there are brands on the other side, willing to support this trend as well.

Other than being a tea-loving country, India is also one of the largest producers of regal quality tea after China. Assam, the North-eastern state of India and the biggest tea-growing region, can be credited for driving India to attain the world’s top-most position for decades together. In fact, the market size of tea amounts to about USD 15,988 mn as of 2022.

Several local and international brands made their way into this highly competitive and conventional industry, without much success.

Vahdam Teas, a brainchild of Bala Sarda, is one that made a mark.

The 29-year-old fourth-generation entrepreneur and tea pioneer is the first to establish the country’s largest digitally-native, global wellness brand by making the finest teas and superfoods available to consumers in over 104 countries.