Still in the phase of doing your homework about influencer marketing and want to look at a few successful campaigns that brands have created and leveraged?

Well, here are a few innovative campaigns...

Just like the evolution of human relationships, your brand has the potential to slowly seep into the minds of your users and make a place for itself. History has evidence to show that loyalty takes time to build and we must respect that, among all other facets of influencer marketing.

Influencer marketing has, thus, quite been the buzzword for the last three years or so. But as a brand, should you be adopting this route in tow with others or, must there be a strategy for it?

Thanks to digital marketing and influencer marketing, Peesafe is gaining a foothold in urban areas. More recently, the brand took on actress Anita Hassanandani as ambassador, hoping that her onscreen popularity will help them penetrate tier 2 and 3 cities as well.

An influencer who is promoting a range of products is a good blogger and conversationalist, but loses credibility for me as an expert. And unless you are an expert, how can you influence sceptical Ms. Consumer?