In the world of digital marketing, one size does not fit all, especially when it comes to the diverse and dynamic Indian market. Small and medium-sized enterprises (SMEs) and startups in India are realizing that to win the hearts of Indian consumers and maximize return on investment (ROI), they need to embrace localization strategies. In this blog post, we'll explore the art of localization and how it can be a game-changer for businesses operating in India.

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.

While all brands need to optimise the cost of growth, and young brands often have limited budgets in which to validate their growth potential; the more successful young brands we have seen don’t treat growth as the final objective. What they are looking for is a partner who can demystify growth. Who can work with them to understand the key levers of growth. And how to continuously develop their usage of those levers. This is the fundamental ask growth teams do not deviate from.

HEM, as a brand, is world-renowned for producing and exporting perfumed incense. An award‑winning incense producer, it has over 400 fragrance varieties available in 70 or more countries worldwide.

The HEM management chose to reach out to consumers directly and thus repositioned the company as a D2C business. In a lockdown global climate, the best way to reach out to consumers was digitalization. In their search for facilitators, they stumbled upon GroCurv. As GroCurv connected them with apt partner agencies, the company soon started to notice some positive changes.

With GroCurv acting as a scope to work platform, HEM found partners that were in sync with its objectives. HEM went on to hire agencies for social media activation, website development, Amazon performance marketing and content creation.

One of the discussions we hear is about how, once the pandemic is over, the affinity for digital marketing must surely end. That companies, not very familiar with the digital world would prefer to go back to the offline ways of working. Feet on street, face to face, referrals based business generation.

Every marketer we spoke to, has had a different perspective on the subject.

So we went back to the most knowledgeable person on the topic. The SME owner.