Founded in 2015, CARS24's mission is to revolutionize the way used cars are sold in India. CARS24 creates an efficient and reliable way for car owners to sell their used cars at a reasonable price. Since its inception, CARS24 has grown at breakneck speed, becoming the default car selling (and now also car buying) destination.

As part of our weekly social listening exercise, this week we look at how CARS24 has used social media to establish connect with its consumer segment.

Men’s grooming brand Beardo, which has a strong online presence, plans to expand in salons, supermarkets and organised retail formats. The company, in which home grown FMCG major Marico has picked up a stake, is also looking to start selling its products in the US.

As most modern day brands, it has focused significant marketing monies online and we are this week using our social listening tools to hear into how the brand uses different platforms.

Does the name Aajkiitem ring a bell? Does Beardo? Both are e-commerce start-ups started by a couple of young entrepreneurs from Ahmedabad – a small town in India. The former started with the primary aim of providing the best lifestyle products at affordable prices while the latter is a Brand that evolved from an accidental discovery in the journey of the former.

The MG brand in India has definitely caught the imagination of the consumers with products that are stylish, affordable, and in the case of the EV, highly innovative and relevant. With their brand ambassador, they have made a very high impact entry in the market.

Their TV spends have been among the highest in the category.

While doing all this to establish itself, the brand appears to have given social media a slightly shorter shrift.

An influencer who is promoting a range of products is a good blogger and conversationalist, but loses credibility for me as an expert. And unless you are an expert, how can you influence sceptical Ms. Consumer?