With over 460 million active social media users (source: The Global Statistics), it is an obvious conclusion that an impactful social media presence is vital for brands not only to increase brand awareness and engage with their audience but also to amplify their product recall and build a positive brand reputation. Additionally, it is a powerful tool for modern marketing and a primary building block of any brand’s digital marketing strategy.

If there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. These positive memories are what nostalgia marketing banks on to create a strong connection between the brand and the target audience, thus leading to a higher chance of a deeper engagement with the brand.

In a world where consumers are constantly bombarded with a seemingly endless stream of content and distractions, capturing and retaining their attention is an increasingly daunting challenge for brands. With attention spans on the decline, it's crucial for businesses to develop innovative strategies to connect with their target audience and cut through the noise of online media.

Why do two cups of coffee coffee never taste the same at home?

Well unless you are particularly fastidious drinker, you’re not always thinking of how much coffee you are adding, how much sugar, how much water and how much milk you are missing to make your beverage.

The probiotics story is a young one in our country.

The India probiotics market reached a value of INR 2.6 Billion in 2021 and Looking forward the MARC Group expects the market to reach INR 7.7 Billion by 2027, exhibiting a growth rate (CAGR) of 20.50% during 2022-2027.

What is also not common knowledge is how our gut works and the role probiotics play in ensuring a healthy body and mind. Our gut, contains bacteria that are designed to do activities the body by itself cannot.