Sleepy Owl is a homegrown Indian coffee brand, on a mission to brew coffee that continues to taste heavenly in every sip. Three friends set their hearts out to offer authentic, high-quality coffee to the coffee lovers in India- where the coffee conversation ended at Bru vs Nescafe.

Sleepy Owl, from the word go, marketed itself as a gourmet coffee product that is accessible to everyone.

With high-quality and freshly roasted coffee, it set out to be the one-stop ideal coffee that would be easy to get, store and drink- anytime, anywhere. But why enter an industry that didn’t seem to have any space for something new?

We live in a generation where the rise of small enterprises is the key to our economic growth. Almost every economically developed nation has a strong SME (small and Medium enterprise) sector. Its not just the Fortune 500!

The small and medium businesses (SMEs) in India account for nearly 30% of India's GDP, employing about 460 million people. And as we grow into a 5 Trillion USD economy, this is the sector that needs to find its feet, and of course its growth capital.

The formal banking sector is still building the transparency and speed to respond to these millions of small businesses; leaving most of them struggling with getting loans to help their businesses expand. This is the gap that Indifi took notice of and is determined to bridge.

The Indian beauty industry has really glossed up. In the last decade, there have been many players who are smoothing over the cosmetic experience for Indian women.

SUGAR Cosmetics is one brand that has tasted success ever since it started its journey in 2017.

It has reached the 100-crore revenue mark in just four years. This is something to applaud, considering its transition from online-only to retail mode, as well as the pandemic that thwarted physical sales since March 2020.

A constant question on the GroCurv platform is “how to grow on Instagram”.

A simple answer would be…. “ treat it like its Instagram. Not like it’s your blog in pictures. Not like its another place to put your facebook creatives”.

But given how frequent this question is, we thought we should try and illustrate what we meant by the above. Elaborate the response.

And we started to look for brands that were “Insta first”. That were using Insta as the primary marketing communication channel. While doing this, we also looked for brands that were doing in a very small budget, without any large agency support. Inhouse productions- where at most a photographer is involved to assist the owner in creating the right expression for the brand on Instagram.

Move a little, show business. For there’s no business like the food business. Yet, food businesses are no daal-chawal deals. They’re tricky and need the perfect recipe. The Zomato story struck the right ingredients and methods. India’s most successful food-tech app has set an example of a great idea that’s become a global cup of tea.

The Zomato story is a long one – with several challenges and developments that kept the brand on track. Today, it’s the go-to place for any foodie in over 25 countries.