Emerging as one of the most impactful social media platforms, LinkedIn has become the most relevant channel for B2B marketers and brands. Organizations have recognized its effectiveness to create engagement in the professional space. They now look at LinkedIn marketing as the go-to for their products, policies and personnel.

These top-5 benefits of LinkedIn in 2021 can help your company stay impactful on this platform.

Facebook has had the privilege of having some of the most inspiring entrepreneur stories on its platform. In a matter of 12-odd years, millions of brands have been born and bred here. These have grown into global names. One such is Wild Earth. The success story of this brand has inspired many others who may or may not even be in the same category of products. Today in this digital marketing showcase, let’s explore the Wild Earth story.

HEM, as a brand, is world-renowned for producing and exporting perfumed incense. An award‑winning incense producer, it has over 400 fragrance varieties available in 70 or more countries worldwide.

The HEM management chose to reach out to consumers directly and thus repositioned the company as a D2C business. In a lockdown global climate, the best way to reach out to consumers was digitalization. In their search for facilitators, they stumbled upon GroCurv. As GroCurv connected them with apt partner agencies, the company soon started to notice some positive changes.

With GroCurv acting as a scope to work platform, HEM found partners that were in sync with its objectives. HEM went on to hire agencies for social media activation, website development, Amazon performance marketing and content creation.

Facebook has founded fame for many brands in the digital marketing space. It has been the birthplace of brands, the solace of solo-preneurs. When the traditional marketing and promotional media have proved to be too expensive or too inaccessible for startups and innovators, Facebook has been the space that gave the small voices a loud amplifier. Social media marketing’s biggest Like is for Facebook.

One of the mainstays of digital marketing is the illustration of content. What are we talking about? Images, images and more images. Social media posts that are led by well-shot, meaningful images are more likely to be noticed. They are most likely to get engagement in the form of Likes, Comments or Followers. Instagram took off as the most popular social media because it was essentially an image-centric digital marketing medium.

Instagram has helped thousands of start-ups to build businesses and network via the magic of images.