In the vast ocean of marketing, Indian brands often find themselves adrift, struggling to find their bearings amidst fierce competition and ever-changing consumer preferences. The journey to success can seem daunting, with countless options and strategies vying for attention. However, amidst the chaos, there lies a beacon of hope – the power of narrowing one's vision.

In this article, we explore how Indian brands can chart a course to success by honing in on a clear and focused vision, inspired by the timeless tale of the fisherman, while also leveraging modern strategies to resonate with the diverse Indian consumer base.

In the world of digital marketing, one size does not fit all, especially when it comes to the diverse and dynamic Indian market. Small and medium-sized enterprises (SMEs) and startups in India are realizing that to win the hearts of Indian consumers and maximize return on investment (ROI), they need to embrace localization strategies. In this blog post, we'll explore the art of localization and how it can be a game-changer for businesses operating in India.

While all brands need to optimise the cost of growth, and young brands often have limited budgets in which to validate their growth potential; the more successful young brands we have seen don’t treat growth as the final objective. What they are looking for is a partner who can demystify growth. Who can work with them to understand the key levers of growth. And how to continuously develop their usage of those levers. This is the fundamental ask growth teams do not deviate from.

Why do you think so many potentially awesome ideas are fizzling out after a sizzle? Where are the entrepreneurs failing really?

A closer examination tells us that one of the potential reasons for this decline is inadequacy of skilled human resources. While the number of jobs generated creates a wave of ecstasy across the country, but the way these resources are deployed is what needs introspection.

Growth is great, but lacking structure, it becomes an epidemic with totally unintended and often unfortunate consequences.

But this question of growth versus process does come up ever so often, especially when we speak with early stage companies. We think its because people confuse processes with bureaucracy.