Adopting a customer-centric approach is key to a brand’s success in a crowded market. This essentially means understanding your target customers' needs and pain points and creating products that fix those issues. An in-depth understanding of customer pain points allows businesses to come up with more effective solutions, leading to higher customer satisfaction and brand loyalty.

Each social media platform typically attracts a different user based on demographics and interests. For example, LinkedIn is for professional networking, Facebook is for those connecting largely with “friends and family” etc. Brands can segment their social media content by tailoring it to the platform being targeted. This helps them create a better impact and engage deeply with their target audience.

One of the effects of the rapid growth of social media platforms is the emergence of “influencers”. These are individuals who have built a loyal audience and can “influence” (pun intended) their followers to check out brands, participate in trends etc. This has given rise to a new phenomenon called “Influencer Marketing”. It consists of brands collaborating with influencers and using their credibility and influence to promote their brand and/or specific products. While influencer marketing has experienced a significant rise in recent years and transformed the way brands connect with their target audience, Cred has done this in a very unique manner. Let's check out how.

With over 460 million active social media users (source: The Global Statistics), it is an obvious conclusion that an impactful social media presence is vital for brands not only to increase brand awareness and engage with their audience but also to amplify their product recall and build a positive brand reputation. Additionally, it is a powerful tool for modern marketing and a primary building block of any brand’s digital marketing strategy.

If there is something which has undeniably strong positive appeal with almost all of us, it is nostalgia. The positive memories and feelings evoked by nostalgic memories can often impact our behaviour as a customer in many areas of our life. These positive memories are what nostalgia marketing banks on to create a strong connection between the brand and the target audience, thus leading to a higher chance of a deeper engagement with the brand.