So you're building your sales team. Hiring, training, monitoring, mentoring, evaluating…these are words that will quickly fill your days and nights.

Firstly, congratulations. Because it means you are scaling- you have a product market fit and now growing customers to grow revenue. Great place to be in .

Now, If you’ve handled a sales team before, this is good fun. Meeting candidates, hearing their sales stories, evaluating their fit to the company, assigning roles and responsibilities, compensation discussions, incentives, team building, culture. Wow, its great fun.

As India embarks on its ambitious plan to become a 5 trillion USD economy, the backbone of this growth will be the MSMEs - Micro, Small & Medium enterprises. They have an innate understanding of how businesses work. They have been through many, many cycles of growth and decline, and most importantly, thrived.

In the previous blogs, we discussed Capital and Proper Dimensioning. In this blog, lets discuss Product Story.

A product story has two parts. The story that is told to get the product on the shelf. The Sell-in Story. And the story that is told to get the product of the shelf. The Sell Out story...

Category extension or brand extension can pass off well if the existing brand has gained market leadership. If it is trusted by the consumers, chances are they will give the new product a go. The success thereafter depends on the quality of the product itself. In Dyson’s case, they have been able to hit it out of the park because each of their appliances is designed with an innovative feature.

Byju’s has managed to bridge this obvious generation gap with the help of their ‘consultants’. Once the company has your details, thanks to the information you feed into the app, the consultants get in touch for a home visit.