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Entries for author "Venkat"

How to build a Sales Team

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So you're building your sales team. Hiring, training, monitoring, mentoring, evaluating…these are words that will quickly fill your days and nights.

Firstly, congratulations. Because it means you are scaling- you have a product market fit and now growing customers to grow revenue. Great place to be in .

Now, If you’ve handled a sales team before, this is good fun. Meeting candidates, hearing their sales stories, evaluating their fit to the company, assigning roles and responsibilities, compensation discussions, incentives, team building, culture. Wow, its great fun.

How Dyson Nails Its Marketing Strategy

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Category extension or brand extension can pass off well if the existing brand has gained market leadership. If it is trusted by the consumers, chances are they will give the new product a go. The success thereafter depends on the quality of the product itself. In Dyson’s case, they have been able to hit it out of the park because each of their appliances is designed with an innovative feature.