Dyson launched in India in 2018 and you’d now be starting to see their exclusive stores around you and commercials in various media, and definitely more and more products in homes around you.

As fans of the brand, we decided to track Dyson’s presence in social media in India , what kind of stories and story-tellers are talking about it. Here’s our first track for Sep-Oct 2019.

Advertisements should not speak to kids directly and should not be allowed on media being largely consumed by the kids. Parents should always remain filters of content to young age children. It will only force marketers to be more creative in engaging parents for products beneficial to the kids.

For an offline sales system, dimensioning helps us look at how much resource we are allocating to the distribution task and what is the return on this investment for this resource.

Social media is not about what “the brand manager” says. Hers is only one voice, supported by campaign monies. But consumers listen better to other consumers. The brand today is built by consumers. Social media allows for the start of a dialogue. But the narrative is shaped by millions of your brand’s customers. Staying involved in those conversations is critical.

Sales and Distribution is a process, starting with sound distribution principles leading to the right Sales. Sales is an output. The distribution effort is the input. If you get the distribution effort right, sales will follow. Read on.....