When digital marketing reared it mega-byte head, every brand knew it had to leverage this for boosted visibility and sales. With Facebook and Instagram taking the lead with for B2C digital marketing, LinkedIn became the place of play for B2B networking. What is posted to engage the consumer on B2C platforms, is given a more professional avatar on the latter. The business face of a brand builds itself on LinkedIn to establish brand image, professional reputation and prospective clients and employees.

How then does a startup manage to create a leading brand position on LinkedIn? What is its digital marketing strategy so that it creates a noise as well as the echo?

Before we knew “digital marketing” or “social media”, we knew Facebook. A handheld phone had a whole-new meaning ever since each of us created our Facebook profiles. It became that magical place where we could show off our life’s details, share our feelings and opinions. Most importantly, it made us connect and create amazing networks with people important to us.

For the regular user, these people meant friends and family. Under the current though, was the Facebook user who wanted to connect beyond – build a following so as to promote work and gain recognition. Around the world, digi-savvy lifestyle and food creators began publishing exciting content that engaged Facebook users with their sheer visuals – as pics and videos. Digital marketing agencies deems these as the “founding fathers” of digital creators, so to say.

That marketing is now to be spelt with a D is a decade-old conclusion. Without the digital facet of modern-day marketing, the global consumer would be clueless about the tons of brands small and big. A digital marketing agency can’t tell you enough of how social media platforms – built to enhance online connections between people and professionals – are the virtual marketplace pitching products to you every minute.

Before you jump to a nasty conclusion about social media, think again. All that digital promo needs hard-core research, insights and analysis by an expert digital marketing agency.

Clicking on the right digital marketing options is Clovia – Indian lingerie brand founded in 2012. Focusing on the young and digi-savvy women from Tier I and Tier II markets, Clovia took to Instagram as its primary digital marketing platform.

If you don’t crawl, you will never learn to walk the Digital Marketing walk.

As the GroCurv marketplace succeeds in bringing more clients and agencies together in the pursuit of growth, we are learning about how to make the engagements more successful and fruitful. Here are some guidelines that young brands have found useful to keep in mind while engaging with their agencies.

One of the discussions we hear is about how, once the pandemic is over, the affinity for digital marketing must surely end. That companies, not very familiar with the digital world would prefer to go back to the offline ways of working. Feet on street, face to face, referrals based business generation.

Every marketer we spoke to, has had a different perspective on the subject.

So we went back to the most knowledgeable person on the topic. The SME owner.