No matter what your reason to bringing positive sentiment around your product or service, a Public Relations agency is the right way to go. Professionals who can help you figure out how to amplify your message with the best ROI. PR is an important component to your brand building story. It supports and amplifies your main storyline by giving multiple perspectives to your brand narrative. Very often, independent perspectives.

When you have a good product ( candidate, in this case) the job is half done. But the rest is all about determining the right campaign strategy and formulating the correct message. Something that requires critical thinking and creative communication. And this is why political parties, despite being major brands, need the expertise of branding and advertising companies.

Why do you think so many potentially awesome ideas are fizzling out after a sizzle? Where are the entrepreneurs failing really?

A closer examination tells us that one of the potential reasons for this decline is inadequacy of skilled human resources. While the number of jobs generated creates a wave of ecstasy across the country, but the way these resources are deployed is what needs introspection.

Market research is increasingly leaning towards building better consumer insight. What is it that they are really looking for? What are the problems they face?

With the high street real estate becoming expensive and shop shelves crowded, new brands are thinking of innovative channels of distribution to reach consumers. Innovation in distribution strategy is a very strong differentiation. When consumers can think of your brand without the clutter of competition.