The onset of COVID-19 transformed the tutoring industry from teaching in person to taking classes online. The sudden countrywide lockdown that forced educational institutions to also shut down indicated that the industry required an alternate, viable, sustainable, and long-term digital solution. This meant that there was a need for something that could deliver the same educational experience, albeit in a safe environment.

Here’s where the offerings of Winuall, a B2B ed-tech startup came to the rescue of schools and tuition centers.

The Axe Effect.

Gillette: The best a man can get.

Old Spice- The mark of a man.

Nike- Just do it.

Amul- The taste of India

Each time you hear these brands being called out, you associate it with a promise it has made to you. A promise that is so distinct and so deeply entrenched that Wilkinson can never quite convince you that its blade and shaving systems are the best you can have.

A Reebok has forever been chasing Nike.

An Axe stands out for its audacious claim of how it makes women behave when they smell the fragrance.

So how did these brands get there? How did they get so intimately attached to their consumers that they build a lifelong association.

For Indian consumers, popcorn is a simple, easily available snack costing as little as Rs. 20. Streetside vendors sell small packs of buttery popcorn, while grocery stores stock up instant and microwave-friendly versions with typical Indianized flavors. For many years, the Indian market was not accustomed to the concept of gourmet popcorn. This was until 2013, when two childhood friends, Chirag Gupta and Ankur Gupta, decided to transform a humble snack into a gourmet popcorn brand – 4700BC.

Starting from a single kiosk in Delhi to its presence in over 9 countries through an omnichannel presence, the brand has grabbed the opportunity in this space. A recently published report revealed that the popcorn market is anticipated to grow by more than 11 percent CAGR in the next 5 years in Asia.

As a marketplace for marketing services, GroCurv is a transparent and simple channel of communication between client and agency.

Here we list down some key aspects winning agencies follow to get the best out of first call with Client.

Many people dream about living in the lap of nature and eating fresh produce off the farm, as opposed to fast-paced urban lives. While this seems alluring to many, only few take the plunge. Prashant Parameswaran, the MD, and CEO of ‘Soulfull’ is one among those.

Having witnessed the involvement of his forefathers in the Green Revolution, agriculture was always a subject of interest and importance to Prashant. After working on data integration systems for top retail chains in the US, he decided to quit his job to pursue his passion – adding value in the scene of Indian agriculture.